This poster series is part of a larger campaign concept called Five Minute Change. Five Minute Change helps individuals identify simple every day lifestyle changes to help improve the environment. The campaign divides these actions into four Areas of Impact: Personal, Community, Environmental and Educational. These advertisements are themed around each of the four areas. We used found objects to illustrate a phrase relating to each of the five areas of impact. I served as the art director and executed the lettering for all but the "Knowledge is Power" poster, which was created by Trevor Barton.